托福寫作真題範文-Independent Task

托福寫作真題演練-Independent Task

  Do you agree or disagree with the following statement?
       Advertising is a waste of a company’s money, because consumers know what they
      want to buy.
            (對於公司而言，廣告行銷是一種浪費，因為消費者都知道他們要買甚麼)



<< 論點解析 1>>
   若是採“廣告行銷並非是一種浪費”的立場，你就必須具體列出為何廣告行銷並非是一種浪費，戴爾美語老師整理一些好用片語和單字幫你托福作文加分
<< not a waste >>
1. enhance familiarity / popularity / visibility 提升品牌能見度/普及度
2. highlight product strengths 強調產品的特色
3. lay bare its competitive edge against other rivals 可突顯出比其他競爭者更出色的優點
4. clarify consumers' buying decisions 釐清消費者的購買決心
5. arouse sensation 刺激購買慾
6. encourage consumption 鼓勵消費
7. cost-effective investment for greater profits 為得到更多利益的有效投資
8. promotion / advertising campaign 行銷活動
9. advertising spokesperson / product endorser 產品代言人


<< 論點解析 2>>
   若是採“廣告行銷是一種浪費”的立場，戴爾美語老師整理一些好用片語和單字
<< a waste >>是一種浪費
1. consumer bias 消費者成見
2. product / brand loyalty 品牌忠誠度
3. more worthwhile to invest in R&D 更值得投資在研發上
4. over-advertising may induce a sense of revolt / repugnance / aversion  過度廣告行銷會導致反感
5. the attempt to promote a product may backfire 導致反效果


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<< 托福寫作高分文示範 >>

  Under the development of capitalism, companies and sellers are catering more and more to
the society's taste.  Disseminating novel ideas of products turns out to be indispensable.
However, a question emerges in succession: Should entrepreneurs invest in advertising while consumers may already know what to buy? In my personal perspective, I disagree with the
statement.
  First of all, advertising helps intensify the motivation of purchasing. Consumers may hesitate
before paying for the products for various reasons, such as no urgent needs or uncertain
quality of goods. A captivating advertisement highlights the advantage of products and
penetrates into the purchaser's mind. It alleviates the sense of insecurity of the people toward
the goods. For example, a clothing enterprise may release an advertisement to familiarize the purchaser with the components of their clothes, in order to attain people's trust. Therefore, an enchanting advertisement increases sales volume by dispelling consumers' worries.
  Secondly, advertisement introduces relatively unknown but novel products. It is the
unfamiliarity of  products that chokes the growth of sales volume. That entails a merchant to publicize his unique products to the world. For example, Coca cola blazed a new path in the
soft drink market. However, when Coca Cola was first released, it didn't gain popularity.
However, after heavily investing in advertising, the drink became all the rage since then.
Therefore, advertising really exerts a great influence on a lucrative market, which may render
a merchant rolling in wealth overnight.
  Lastly, a pivotal function of advertising is to promote brand image. Ultimately, the success
of a company depends on its impression of the public. An impressive brand image enshrined
in purchasers' mind can greatly stimulate their intention to spend money on related products.
Therefore, establishing brand image was pushed to the fore in all the marketing strategies.
To cite an instance, Apple is a competitive company which triumphs over their competitors
even though during an economic low ebb. The ultimate reason that renders Apple prominent
is its brand image. Apple has acquired trust from the consumer and investors. Apparently,
a positive brand image can be highly beneficial to a company's long-term success.
  To sum up, advertising is a channel for enterprisers to make their products become a vogue
of the time. To fortify the popularity of products, advertising is undoubtedly a determining
factor.


戴爾美語榮獲台灣區托福、GRE、雅思三考場，原地上課考試
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